
Concept Project
The Perfect Frame
The Perfect Frame
Independent identity and commerce concept for a boutique eyewear brand.
Independent identity and commerce concept for a boutique eyewear brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Mobile
Industry
Mobile
Industry
Mobile
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Concept Brief
A self-initiated brand and digital study for handcrafted, design-forward eyewear.

Creative Objective
Create a refined identity system and commerce experience centered on craft, clarity, and trust.


Design Direction
Use restrained typography, precise product framing, and a simple shopping path to express premium quality.

What Was Explored
Identity elements, product storytelling, responsive commerce layouts, and a cohesive online-to-retail visual system.
Latest Projects

Concept Project
The Perfect Frame
The Perfect Frame
Independent identity and commerce concept for a boutique eyewear brand.
Independent identity and commerce concept for a boutique eyewear brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Mobile
Industry
Mobile
Industry
Mobile
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Concept Brief
A self-initiated brand and digital study for handcrafted, design-forward eyewear.

Creative Objective
Create a refined identity system and commerce experience centered on craft, clarity, and trust.


Design Direction
Use restrained typography, precise product framing, and a simple shopping path to express premium quality.

What Was Explored
Identity elements, product storytelling, responsive commerce layouts, and a cohesive online-to-retail visual system.
Latest Projects

Concept Project
The Perfect Frame
The Perfect Frame
Independent identity and commerce concept for a boutique eyewear brand.
Independent identity and commerce concept for a boutique eyewear brand.
Year
2025
Year
2025
Year
2025
Project Type
Independent Concept
Project Type
Independent Concept
Project Type
Independent Concept
Industry
Mobile
Industry
Mobile
Industry
Mobile
Project Duration
5 weeks
Project Duration
5 weeks
Project Duration
5 weeks
Concept Brief
A self-initiated brand and digital study for handcrafted, design-forward eyewear.

Creative Objective
Create a refined identity system and commerce experience centered on craft, clarity, and trust.


Design Direction
Use restrained typography, precise product framing, and a simple shopping path to express premium quality.

What Was Explored
Identity elements, product storytelling, responsive commerce layouts, and a cohesive online-to-retail visual system.


